some things logic, some things lightnin.' some things both.
Featured
It’s The Behavior Pathway, Stupid!
Here’s an important question: Why do agencies have such a hard time creating truly integrated work that resonates with people? It’s because most still think in terms of brands and projects, not in terms of audience behavior and interest. You know I’m right. As much as they try to avoid it, most agencies are … [Read More...]
About Logic and Lighting
Recently on Logic and Lightning
Focus Groups R Funny. Like A Knife 2 The Gut.
Most people aren’t aware that focus groups were invented … [Read More...]
Random Strikes
Future Freak
When Linden Labs’ Second Life arrived just a few years ago, it was met with a combination of enthusiasm, disregard and disdain. But there were many who yearned for a way to experience life in a different way–or more accurately, as different people. For them, Second Life provided a … [Read More...]
Guest Lightning!
New Will 2 Power? That’s What They Say
The stock market is perhaps more volatile and turbulent than it has ever been. Wild points swings of 400-600 points each day are now commonplace. And the word is that a new downward spiral is in progress. Will it bottom hard like the horrific crash of 2008 still fresh in our memories? No one knows, but here’s the strange thing. Unlike in 2008, when a glut of junk mortgages … [Read More...]
Throwing Sparks
Gangsta Goes Crowdsource
Well, it seems humanity can pretty much twist anything into a new variety of debauched behavior. The latest example of this can be found in the recent rash of crowdsourced hooliganism from London to Cleveland. Bored – or maybe just diabolically evil – youth have suddenly figured out that … [Read More...]
Guest Lightning!
Guest Lightning! The Creative Renaissance
Calling all advertising students across the globe! It is time to join the fight against evil. The enemy is mediocrity. Mediocrity is plaguing advertising mediums across the board and it’s becoming acceptable to be “just good enough.” But since when was mediocrity good enough? Did Bill Bernbach believe the Volkswagen was a “just good enough” [...]
Logic Rules
Apple. Flash Hata’
My work life wouldn’t be nearly as sweet without an Apple. My Macbook Pro is a trusted friend every time I go into battle. And if I was marooned on a deserted island with only a single possession, it would be my iPhone. The simple reason is that I’m pretty sure I could download some sort of app … [Read More...]
Guest Lightning!
Guest slot THREE
Guest lightning is where I convince great minds to offer their perspectives on Logic and Lightning topics. It helps if I know these great minds well enough to ask personal favors like this, of course. I'm privileged to be associated with lots of people who have the insight and knowledge to add to the discourse, and I'm excited about the things that will surely be discussed … [Read More...]