Here’s an important question: Why do agencies have such a hard time creating truly integrated work that resonates with people? It’s because most still think in terms of brands and projects, not in terms of audience behavior and interest. You know I’m right. As much as they try to avoid it, most agencies are … [Read More...]
In marketing and advertising, there are two elemental items which define great communication. One is logic: the clear, focused thinking that gives an idea value. The other element is pure lightning. It's wicked fun to let chaos reign and watch the colors hit the walls. I love both sides of the coin, and that's what this site is about. Thanks for being here. [Read More …]
Subscribe now. Because Logic and Lightning is extremely logic-y and extremely lightning-ish.
Here’s an important question: Why do agencies have such a hard … [Read More...]
Most people aren’t aware that focus groups were invented … [Read More...]