Brand To The People!

Brand Power 2 the people

If you’re a brand marketer, you need to realize something critical about that brand you lovingly build and maintain. It’s not yours anymore. That’s not necessarily a bad thing, but it could become so if you aren’t the sharing type. There’s been a sea change over the last decade, and it has to do with [...]

Shhh – Hear That? It’s Thankfulness

Thankful Big Big

I had intended to run a different post today. I’ve been pretty stoked about the idea of virtual reality, which is quickly becoming a reality as we speak. But as Thanksgiving approached, I decided to shelve that barely futuristic topic in favor of a holiday message. Virtual reality can wait a week, right? We Americans [...]

Look Yonder – The White Unicorn!

whiteiphone4now-new-04-1

Duuuuuuude! You could get into troubllllle! Or maybe not. An American high school kid named Fei Lam found the key to a nice little treasure chest when he responded to a piece of SPAM that was advertising OEM (Original Equipment Manufacturer) replacement parts for the Apple iPhone. The parts of interest were white exterior case [...]

There It Is. Crowdsourcing For Television

Picture 16

I recently published a post on Crowdsourcing (Crowdsourcing. In Bb) for Logic and Lightning, and was surprised at the number of responses the topic generated. If you’re a newbie, you should know that Crowdsourcing is a relatively recent phenomenon made possible mostly by the Internet and social media. Basically, it’s a “group rules” mentality akin [...]

Oh No They Did Not.

Yanko Designs presents the socially networked tombstone

Oh yes they did. Technology has just broached a brand new frontier – the one that belongs to the dead. Yanko Designs recently presented a prototype for a socially-networked tombstone called e-tomb. Yes, it’s quite brilliant. Yes, it makes total sense in the context of the continuing transfer of human intellect to cyberspace. And yes, [...]

Tha’ Jingle Is Back, Jack

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Surprise. The art of the advertising jingle seems to be making a comeback. It was inevitable of course – jingles used to drive advertising like unforgettable melodic whips of pure brand essence. Any brand that really wanted to ascend needed a memorable logo, a snappy tagline, and a jingle by golly. Somewhere along the way [...]

Antisocial Media

One of BuzzFeed's 40 Billboards Improved By Graffitti

[ …Sources indicate the phrase “rage against the machine” was coined by musician Zack de la Rocha in 1989. The common question is, “What machine are they raging against?” According to Tom Morello, “The machine can be anything from the police in L.A. that can tear motorists from their cars and beat them to a [...]

Ghost! Billboard

From Lead Pencil Studio

Lest we forget, it’s time for Halloween. Or Harvest Festival, or whatever. That means Logic and Lightning is bound by various laws of the universe to bust out something ghostly. Here it is. A studio called Lead Pencil has created a truly spooktastic art piece called “Non Sign II.” It’s part of the U.S. Government’s [...]

Focus Groups R Funny. Like A Knife 2 The Gut.

Apple 1984 sotry boards

Most people aren’t aware that focus groups were invented specifically to kill all creative work. In fact, legend tells of a bunch of suited accountants at the dawning of the age of focusgroupaquarius having a brainstorm: “People, we have to practice some CYA here. If we let those hippies in the ad agencies just go [...]

Invent American

American bikes

Remember “Buy American?” That was a phrase of just a few years ago, and it’s hard to believe so much has changed since then. Sam Walton, founder of Wal-Mart, originated the slogan in 1985 as a part of an ambitious advertising campaign to urge Americans to buy things made in the good old U.S.A. It [...]