And a Nice Purple Suit, Please

Screen Shot 2012-09-28 at 10.28.09 AM

Ah, the age old story. Creatives take a whole bunch of great work to an unappreciative client who tears through everything with a soul just because he doesn’t see that nasty idea he threw the creative team last week. He then demands a logo the size of Uranus (You heard me–Uranus) be plastered onto whatever [...]

New Will 2 Power? That’s What They Say

Discussing the economic downturn

The stock market is perhaps more volatile and turbulent than it has ever been. Wild points swings of 400-600 points each day are now commonplace. And the word is that a new downward spiral is in progress. Will it bottom hard like the horrific crash of 2008 still fresh in our memories? No one knows, [...]

Guest slot THREE

Coming soon to Logic and Lightning

Guest lightning is where I convince great minds to offer their perspectives on Logic and Lightning topics. It helps if I know these great minds well enough to ask personal favors like this, of course. I’m privileged to be associated with lots of people who have the insight and knowledge to add to the discourse, [...]

Guest slot ONE

Coming soon to Logic and Lightning

Guest lightning is where I convince great minds to offer their perspectives on Logic and Lightning topics. It helps if I know these great minds well enough to ask personal favors like this, of course. I’m privileged to be associated with lots of people who have the insight and knowledge to add to the discourse, [...]

Guest Lightning! The Creative Renaissance

fresco painting by Raphael, circa 1510-1512

Calling all advertising students across the globe! It is time to join the fight against evil. The enemy is mediocrity.  Mediocrity is plaguing advertising mediums across the board and it’s becoming acceptable to be “just good enough.” But since when was mediocrity good enough?  Did Bill Bernbach believe the Volkswagen was a “just good enough” [...]