Some things logic, some lightnin.’ Some things both.

Logo for Alan Whitley's Logic and Lightning site

I’m Alan Whitley. And I’m an advertising Creative Director. I started this blogzine (yeah, I’m calling it that) because I’ve never understood why the marketing and advertising industry works so hard to separate the business and logic portion of things from the creative side. Hello people! They’re intertwined. I once had a very left-brained GM [...]

A brand must first find truth

Marines at Golden Gate Bridge San Francisco CA

My friend Dan Weidensaul posted a Facebook link to an online article published by Secure Nation, written by a Harvard man named Sean Wilkes. I wanted to share it because it’s a subject close to my heart and because it speaks volumes about the magic of a real brand. The article is about the Marine [...]