Some things logic, some lightnin.’ Some things both.

I’m Alan Whitley. And I’m an advertising Creative Director. I started this blogzine (yeah, I’m calling it that) because I’ve never understood why the marketing and advertising industry works so hard to separate the business and logic portion of things from the creative side. Hello people! They’re intertwined. I once had a very left-brained GM say to me, “Alan, managing creative is like herding cats.” Ah, that was funny, since I’m a creative and all. It wasn’t just creatives he saw as unruly cats, but also the chaos of birthing the creative product itself. He saw creative ideation as a necessary evil, not magic. Still, he was a very smart guy and one of my favorite characters in this business. Fortunately, I’ve developed my own opinion about things. I think creative is the honey that wraps around the wooden stick – the sweet coating that makes the business side of selling via mass communication palatable. People who are pure artists should never get into marketing and advertising. There are just too many compromises to the art. By the same token, people who would be just as happy as bankers or accounting firm partners should stay away too. Creative is more than a necessary evil, it’s the embodiment of the wild ideas that create emotion. And it gets in the way of the beans those people are so fond of counting. Advertising, marketing, interactive, social media and any other form of mass communication you can think of is a sweet combination of business and fun. It’s a little like a reverse mullet when you think about it (the haircut, not the fish) – party in the front, business in the back. But that’s not a particularly timeless metaphor, so I chose Logic and Lightning instead. Great communication – and notice I did not use the word advertising there – is part logic and part lightning. The most entertaining and informative communication you will ever engage with is grounded in extremely simple and focused logic and then swathed in great fun. There is a message within the madness, and that makes it captivating. I’m totally into both sides of the equation, which probably makes me neither left nor right brained. But maybe both. Regardless, that’s my position and I’m sticking to it. On this site, we celebrate two halves of the whole. You’re invited to join me with your comments, your ideas, and your wonderful knowledge. Thanks for being here. – Alan

Logo for Alan Whitley's Logic and Lightning site

The Logic and Lighting logo in black

Comments

  1. Nicki Minaj says:

    I can’t figure out how to subscribe to the comments via RSS . I want to keep abrest of this, how do I do that?

    • admin says:

      Hmm. The site is still new, so there could be a bug there. Still, people have subscribed to date. I definitely want you as a subscriber, so please try again. You should just have to click the RSS square, then enter your email address. I think L/L will send you a confirmation email, and you’ll approve the link. After that, new L/L articles should come straight to your inbox. I’m also working on a mobile download, so look for that soon. Thanks for being here! – Alan

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