I Say Dance, You Dance!


Wow. Dentsu London has actually made color dance. When I saw this new work, I was reminded of how simple most of the truly powerful communication really is. The intent for this recently completed campaign for Canon’s PIXMA line of printers was to bring color to life, and it does that in an extraordinary way. “Bring colour to life” also happens to be the tagline for the campaign, which illustrates how an inventive and tightly focused strategic communication can contribute directly to powerful execution. Dentsu worked with biochemist and photographer Linden Gledhill, who created the frame-by-gorgeous-frame animations using Canon’s 5D Mark II camera equipped with a Canon EF 100mm Macro IS USM lens. The result is something Dentsu calls “sound sculptures.” The capability of the Canon is indicative of the incredible new things that can be done with the right technology, but the approach and idea were pretty simple. Gledhill covered a speaker with a balloon, and then applied several drops of paint in varying colors. A single powerful note through the speaker caused the paint to erupt, and the Canon supplied the speed to capture every minute movement in vivid detail. As a viewer, I was immediately immersed in the magic of the flowing colors, and that’s exactly what Dentsu and Canon had in mind. I just keep wondering if paint behaves differently with the Glee soundtrack than with Li’l Wayne.

For more on the campaign and to see the animations, go to http://www.dentsulondon.com/blog/2010/09/28/sound-sculptures/

Comments

  1. Pink Friday says:

    Thanks for an idea, you sparked at thought from a concept I hadn’t considerd before . Now lets see if I can do something productive with it.

  2. I’m truly enjoying the design and layout of your blog. It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often. Did you hire out a designer to create your theme? Great work!

    • awhitley says:

      Hi and thanks for the compliment. I actually created the site myself, working from the Genesis platform (by Studio Press). Once you get the hang of the WordPress dashboard, you can easily bring your own look to things. If you’re interested in the platform, click on the Genesis link in the footer of the home page – inexpensive and powerful. – Alan

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