Focus Groups R Funny. Like A Knife 2 The Gut.

Apple 1984 sotry boards

Most people aren’t aware that focus groups were invented specifically to kill all creative work. In fact, legend tells of a bunch of suited accountants at the dawning of the age of focusgroupaquarius having a brainstorm: “People, we have to practice some CYA here. If we let those hippies in the ad agencies just go [...]